Hotels deal with rapidly changing expectations, preferences, and guest behaviors. You will get repeat customers and an excellent reputation when your improvements increase comfort, cleanliness, and relaxation. However, you may not know where to start. Here are some practical ways you can enhance your hotel.
Complimentary Services and Freebies
If you want to attract new customers to your brand, then you should entice them with freebies and services. It is an excellent technique since most guests will be hesitant to try out a new hotel, but once they see the free accommodations and items, they may be more tempted to choose you.
If they like what you have to offer, they will tell their friends and family about your hotel. Plus, they might share it on social media, too! You can provide things such as free transportation to local attractions or the airport and free Wi-Fi.
If you want to make your hotel memorable, then you need to personalize it to leave a lasting impression on your guests. You do not want to blend in with the other hotels, so you need to stand out. It will help if you search for a theme and style that suits your brand and is unique from others. For instance, having paintings and pictures put in frames in your Utah hotel could give it a vintage appeal.
If you want to get customers who keep coming back, then you should reward them. You must build customer loyalty if you’re going to gain success. Many hotel owners focus on ways to gain new customers, but you should also focus on nurturing your existing guests. Repeat customers are more likely to tell other people about your hotel, which means you will generate more business. Make sure the rewards are not too difficult to get – for instance, you can offer first-time guests free drinks, then they can get a free massage on their next visit.
Multiple Communication Channels
Most people prefer to use smartphones to contact hotel staff and request for service. If you want to enhance your guest’s experience, then you should leverage social media to offer more means of communication to your guests. It is quicker and more efficient, and most people already have applications on their phones. Plus, social media messaging applications are free to use, so you will not have to spend a thing. It will also be more beneficial for your hotel staff, so it is a win-win situation.
When most people stay in a hotel, it is because they are on vacation, so there is a high chance that they will leave your hotel to get lunch and dinner. However, many of your guests will want to have breakfast in the hotel. Therefore, you should serve the best hotel breakfast food possible. Most hotels either serve terrible or amazing breakfast food items, so you know which one you would want to be remembered by your guests.
Improving your hotel will help you create a loyal customer base while attracting new ones. Be sure to follow the tips above to enhance your hotel!